Whatis Gaus Red?
As part of the comprehensive rebranding of Gaus Architekten to GAUS, the Gaus Red label was deliberately introduced as a special brand in order to bundle and highlight expertise in fire department buildings.the strategic approach: "One Brand Strategy" combined with sub-brands for specific service areas - in this case for fire department architecture. This creates a clear structure and target group approach.
Focus & visibility: Gaus Red positions itself as a competent brand for public clients in the field of fire department buildings. It communicates specialist knowledge and experience to the outside world in a targeted manner.
The brand translates architectural expertise into a strong visual identity that creates orientation - spatially and communicatively.
Over four decades of experience and around 42 completed fire department projects with a total construction volume in the millions are testament to the expertise of Gaus Red.
The sub-brand was an integral part of the "EINSEINSZWEI" exhibition, which presented blue light projects in the Raumgalerie Stuttgart. The exhibition was shown until July 2024 and convincingly combined content, attitude and design.
Todtnau fire station
Fire station, Mögglingen
Dunningen fire station
Rudersberg Rescue Center
Fire station, Tübingen-Lustnau
New fire station Börry
Heinstetten fire station
Digital fire department exhibition
Facts & Figures
42
17
25
5.000
500
The implementation phase is running smoothly, the tender results were excellent and the construction process was completely uncritical... one can only say: this is exactly how it should continue!
Gaus Architekten have achieved an aesthetic masterpiece here and architecturally made the best of the requirements and materials.
The new wood building is a model of how we can move into circular construction and build our way out of the climate crisis.
As the client, we were able to benefit from the architectural firm's many years of experience throughout all phases of the construction process.
